New York, New York, Job Description ⢠Drive end-to-end delivery of behavior change marketing campaigns in a cross-functional, test & learn environment â“ with the goal to create and determine most effective campaign strategy (i.e. content, channel, and incentives) ⢠Ensure all campaigns are driven by bold hypotheses, leveraging behavioral economics where possible, with a constant eye on expanding our learning agenda ⢠Partner with data scientists, senior management, and marketing clients to develop marketing and testing strategies for multi-channel marketing communications across targeted audience segments ⢠Develop and maintain Agile artifacts such as Test Briefs, Hypothesis Backlogs, and Execution Plans ⢠Partner with copywriters and graphic designers to develop compelling creative and copy for campaigns that push the envelope of member communications without compromising brand integrity ⢠Partner with Salesforce Marketing Cloud architects, channel owners, and vendors to ensure accurate and timely implementation of campaigns across a variety of channels (email, direct mail, SMS, paid digital channels, outbound phone calls, websites, incentives, etc.), with quality checks and accurate tracking ⢠Heavily â?project manageâ™ the deployment of your behavior change campaigns, operationalizing the work in full â“ but taking an agile philosophy for rapid velocity and daily iteration ⢠*This role is required be based in our New York City office, generally 3 days a week on-site. Required Qualifications 3+ yearsâ™ experience in driving consumer and/or provider â?behavior changeâ™, using marketing channels Preferred Qualifications ⢠1+ years using behavioral economics in marketing ⢠Deep marketing background, with proven results leading marketing campaigns ⢠Ideally experience in using marketing channels to educate providers (doctors/nurses/clinical staff) ⢠Degree or coursework in behavioral economics, the science behind behavior change ⢠Experience working in an Agile methodology and/or rapid test and learn environment either directly with marketing campaigns or in a product development environment ⢠Advanced degree (MBA preferred) Education Bachelor’s degree or equivalent work experience in related field Business Overview At Aetna, a CVS Health company, we are joined in a common purpose: helping people on their path to better health. We are working to transform health care through innovations that make quality care more accessible, easier to use, less expensive and patient-focused. Working together and organizing around the individual, we are pioneering a new approach to total health that puts people at the heart. We are committed to maintaining a diverse and inclusive workplace. CVS Health is an equal opportunity and affirmative action employer. We do not discriminate in recruiting, hiring or promotion based on race, ethnicity, gender, gender identity, age, disability or protected veteran status. We proudly support and encourage people with military experience (active, veterans, reservists and National Guard) as well as military spouses to apply for CVS Health job opportunities.

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