, Job description Some careers have more impact than others. If you???re looking for a career where you can make a real impression, join HSBC and discover how valued you???ll be. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities, support and rewards that will take you further. HSBC Wealth Management leads the Asia-Pacific implementation of our global strategy to deliver world-class solutions to retail and private clients seeking to grow, protect, preserve or transfer their wealth. This involves the development and management of needs-based solutions covering foreign exchange, deposit, investment, insurance and financing products, as well as the provision of suitable market insights and updates, financial planning and advisory services. We are currently seeking a high caliber professional to join our team as a Marketing Manager – Wealth and Affluent . Principal Responsibilities If you???re looking for a career where you can make a real impression, join HSBC and discover how valued you???ll be. Marketing uses creativity and business flair to help drive top-line revenue growth for our Businesses by optimizing marketplace opportunities, our brand strength and customer insight. We are currently seeking a qualified marketing specialist to join us as Marketing Manager, Wealth & Affluent. Formulate marketing strategies and implementing marketing initiatives to reinforce the HSBC Brand with 2 key focuses (1) Drive awareness, acquisition and usage of HSBC Premier and (2) Drive deeper understanding, and eventual take up of HSBC wealth products and solutions to drive higher wealth penetration Promote HSBC Premier brand awareness and HSBC wealth management solutions through paid, owned and earned media and establish partnerships where relevant to maximize value Applying internal and external insights and data points to develop and execute Customer Marketing strategies to achieve the business and brand objectives mentioned above Responsible for marketing creative development and governance, including stakeholder, agency / supplier, and budget management of his/ her designated campaigns and areas Manage a disciplined approach to measuring performance linking business and customer results to all initiatives, perform analysis on campaigns to understand what is driving results Coordinate with the rest of the team in assigned focus areas relating to team governance and submissions Ensure marketing communications to Affluent customers upholds the highest standards within the bank Support innovation projects and embrace agile ways of working Requirements Requirements University degree in Marketing, Communications, Journalism or a related discipline Minimum of 6 years’ relevant job experience and at least 2 years??? people management experience, with exposure to financial services industry preferred Hands on experience leading ATL & BTL marketing campaigns Demonstrable experience in managing digital marketing tools, including PPC, programmatic, social media and email marketing Strong sense of business analysis and acumen Creative, constantly look out for new opportunities to achieve business goals digitally Detail-oriented, capable of working independently and under pressure Good communication, interpersonal, analytical and project management skills Proficiency in both English and Chinese Great sense of ownership and servicing mindset to ensure efficient and effective customer service processes You???ll achieve more when you join HSBC. http://www.hsbc.com/careers HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment. Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website. Issued by The Hongkong and Shanghai Banking Corporation Limited.

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