New York, New York, MORE ABOUT THIS JOB About Goldman Sachs Investment Banking Our division works on some of the most complex financial challenges and transactions in the market today. Whether advising on a merger, providing financial solutions for an acquisition, or structuring an initial public offering, we handle projects that help clients at major milestones. We work with corporations, pension funds, financial sponsors, and governments and are team of strong analytical thinkers, who have a passion for producing out-of-the-box ideas. About Goldman Sachs Marketing Led by the firm’s first Chief Marketing Officer, the marketing function at Goldman Sachs is backed by momentum and a broad imperative to unify the discipline, helping to codify a business-critical function seen as core to the firm’s future growth. As such, GS is focused on building out a data-and-technology enabled team of growth marketers, delivering value for the brand and the business. The organization will consist of a number of key COE roles in areas such as Brand, Media, and Marketing Strategy, as well as marketing leads for each of our revenue divisions. Together, this team will collaborate to build a unified, scalable, and consistent approach to marketing the brand and its offerings. Our mission is to be a demonstrable force multiplier for the businesses we serve. Within Global Marketing sits the Investment Banking marketing team, responsible for end-to-end marketing strategies and programs for the entirety of the division. Working across our classic IBD activities of M&A advisory and financing, as well as our newer cash management platform, Transaction Banking, the team leads messaging strategy, content creation, digital marketing, and marketing analytics. As well, Global Marketing contains a COE for paid media, responsible for designing and implementing a global paid media strategy that identifies distribution channels across multiple platforms, executes best-in-class media activations that amplify the brand and business strategy for our priority audiences, leverages data and insights to drive the global marketing strategy and identifies key opportunities and trends that exist within the media landscape. This role sits at the intersection of these two teams: divisionally aligned to meet the goals of Investment Banking marketing, and a valuable member of the paid media COE driving specialty expertise and a unified approach to media across the firm. RESPONSIBILITIES AND QUALIFICATIONS Role Summary We are looking for a driven, entrepreneurial Associate to support the content strategy driving the Investment Banking marketing team, reporting to the team’s head of content strategy. The role will involve working directly with external creative agencies to bring new ideas to life through multimedia (video, podcast, infographics), as well as working directly with our in-house GS studios team on a variety of projects for client consumption (with a heavy focus on video at the onset). The role will also involve writing for various client newsletters, partnering with the social & paid media teams to create amplification plans for all IBD content and liaising with the global content team in the Executive Office to develop and distribute any public-facing IBD content. Position Responsibilities Serve as key IBD marketing contact for external creative agencies and in-house GS Studios on all video-related projects for IBD Marketing Ensure professional oversight of all projects, timely delivery of assets and a high standard of excellence on all projects Work directly with head of content strategy and other members of IBD marketing team (social, paid media) to develop distribution and amplifications plans for all content streams Work with head of content strategy & head of IBD marketing to track budget for external creative/internal projects Contribute to select client newsletters by pitching, writing & editing stories Work closely with EO Content team to source and develop thought leadership content for promotion through internal and external channels, including video, podcasts, social media Work closely with head of content strategy to measure marketing impact via lead generation, click through rates and anecdotal client feedback, as well as with senior leadership to optimize and evolve strategy on an ongoing basis Proactively seek out new ideas/mediums/agencies to improve and grow our multimedia content strategy Qualifications 3-5 years of experience in a content strategy role, including video experience Experience in financial marketing/communications a plus Experience establishing and managing projects, processes and communications Detail-oriented problem-solver who is able to employ sound judgement, critical thinking and swift decision making with minimal supervision. Excellent written and oral communication skills with confidence and ability to interact effectively with senior leaders and external clients/other stakeholders Impeccable attention to detail, particularly in written communications Fast learner, ability to leverage personal and organizational network to drive results Team-oriented, with confidence in interaction with multiple stakeholders and external partners Demonstrated ability to work well under pressure; able to manage and execute effectively on multiple, time-sensitive projects, with keen sense of urgency Bachelor’s Degree (BA/BS) ABOUT GOLDMAN SACHS ABOUT GOLDMAN SACHS At Goldman Sachs, we commit our people, capital and ideas to help our clients, shareholders and the communities we serve to grow. Founded in 1869, we are a leading global investment banking, securities and investment management firm. Headquartered in New York, we maintain offices around the world. We believe who you are makes you better at what you do. We’re committed to fostering and advancing diversity and inclusion in our own workplace and beyond by ensuring every individual within our firm has a number of opportunities to grow professionally and personally, from our training and development opportunities and firmwide networks to benefits, wellness and personal finance offerings and mindfulness programs. Learn more about our culture, benefits, and people at GS.com/careers . We’re committed to finding reasonable accommodations for candidates with special needs or disabilities during our recruiting process. Learn more: https:// www.goldmansachs.com/careers/footer/disability-statement.html ?? The Goldman Sachs Group, Inc., 2021. All rights reserved. Goldman Sachs is an equal employment/affirmative action employer Female/Minority/Disability/Veteran/Sexual Orientation/Gender Identity

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