, The Digital Marketing Sr Analyst is a seasoned professional role. Applies in-depth disciplinary knowledge, contributing to the development of new techniques and the improvement of processes and work-flow for the area or function. Integrates subject matter and industry expertise within a defined area. Requires in-depth understanding of how areas collectively integrate within the sub-function as well as coordinate and contribute to the objectives of the function and overall business. Evaluates moderately complex and variable issues with substantial potential impact, where development of an approach/taking of an action involves weighing various alternatives and balancing potentially conflicting situations using multiple sources of information. Requires good analytical skills in order to filter, prioritize and validate potentially complex and dynamic material from multiple sources. Excellent communication and diplomacy skills are required. Regularly assumes informal/formal leadership role within teams. Involved in coaching and training of new recruits Significant impact in terms of project size, geography, etc. by influencing decisions through advice, counsel and/or facilitating services to others in area of specialization. Work and performance of all teams in the area are directly affected by the performance of the individual. Responsibilities: Position will manage special project requirements, marketing package development, waterfall evaluation and manage and implement line optimization strategies and calculations. The Digital Marketing Specialist will also provide insight-driven recommendations to enhance strategies and drive synergies across the organization, and will work with the Marketing Information Management team to evaluate and scope out desired marketing initiatives and determine testing and/or sizing of campaign initiatives. Position is responsible for working closely with Senior Management/Director/Supervisors on all group level recommendations. Manage multiple channels within one or more functional specialties. Educate marketing partners on new toolsets, and help develop and implement best-in-class customer centric campaign strategies. Provide insight driven recommendations to enhance strategies and drive synergies across the organization. Interact with cross-functional areas at the Functional Specialty level. Primary liaison with the Marketing Segment Managers, Decision Management, and Risk to develop sound Business Requirements and work through the business needs to ensure successful project completion. Oversee List Processing Vendor team to support successful campaign execution. Understand impact/implications of issues/events within the marketing segments and other areas within the Marketing Information Management Group. Work with considerable latitude for decision making in setting priorities under area of responsibility. Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm’s reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency. Qualifications: 5-8 years of experience in a digital or database marketing role, preferably in financial services; aptitude in displaying and communicating data analysis and results. Acumen working in a technical environment to solve business related problems. Experience analyzing marketing efforts. Experience with Direct marketing;Understanding of legal, regulatory environment and experience within a highly controlled environment preferred. Experience with consumer lending or 3rd party marketing preferred. Working knowledge of customer centric marketing techniques. Excellent working knowledge base in quantitative and analytical techniques including report analysis, association rules, decision trees, timeline and task plan analysis and visualization techniques. Experience driving sophisticated exploratory data analysis and provides results to Business Partners. Education: Bachelors/University degree or equivalent experience This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required. Job Family Group: Marketing Job Family: Digital & Social Media Marketing Time Type: Citi is an equal opportunity and affirmative action employer. Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. Citigroup Inc. and its subsidiaries (“Citi”) invite all qualified interested applicants to apply for career opportunities. If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi . View the ” EEO is the Law ” poster. View the EEO is the Law Supplement . View the EEO Policy Statement . View the Pay Transparency Posting

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