New York, New York, Job Type: Officer of Administration Bargaining Unit: N/A Regular/Temporary: Regular End Date if Temporary: N/A Hours Per Week: 35 Salary Range: Commensurate with experience   Position Summary The Interventional Cardiovascular group at Columbia University Irving Medical Center is looking for a versatile content producer with digital marketing skills. In this role, you will help grow the group???s presence on social media, grow traffic to the division???s site and increase conversions on our online appointment request forms, and develop new opportunities to engage with both prospective patients and referring physicians. Responsibilities Creating original social medial content (text, image, videos) to make cardiovascular topics relevant and engaging to a broad audience Finding and sharing the most compelling articles, images, videos and other health-related resources on the web Maintaining a multi-channel content calendar Managing FB, Twitter, Instagram, & YouTube accounts, including uploading and scheduling posts, monitoring mentions and responses, and gathering analytics Developing creative assets for paid social media advertising and launching campaigns Managing our Mailchimp newsletter, including uploading and packaging content and gathering analytics Collaborating with doctors, researchers and administrators to create content for specific marketing needs Monitoring and amplifying the social media presence of our faculty Assisting marketing manager with execution of search engine campaigns and reputation management Writing monthly status reports (including recommendations for future content considerations) Performing other responsibilities as assigned Minimum Qualifications Bachelor’s degree or equivalent in education and experience, plus four years of related experience  Excellent verbal and written communication skills, and attention to detail Other Requirements Clear, authentic writing style Ability to perform independent research Graphic and photo editing skills Video production experience Familiarity with FB, Twitter, and Instagram analytics and advertising platforms Familiarity with GoogleAds, GoogleMyBusiness, Google Analytics, Keyword Planner, Search Console Must successfully complete systems training requirements Equal Opportunity Employer / Disability / Veteran Columbia University is committed to the hiring of qualified local residents.

Tagged as: IT


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