Louisville, Kentucky, The Assistant Director of Marketing position serves as the marketing director and game director for all assigned sports. This includes comprehensive marketing, social media, advertising and promotional planning, working with coaches, sports information, creative services, event management and tickets. This position is also responsible for game day execution of football, including creative planning. Includes oversite of interns and student volunteers for gameday and marketing plan execution. This position reports to the Director of Team Marketing.

Job Responsibilities:

Marketing Director for assigned sports. Includes:
Meeting with coaches before season to discuss goals and ideas
Developing, implementing and executing a comprehensive marketing plan
Create promotional calendar with the given budget
Creative concepting and execution of in-game videos, including both hype intro videos and sponsorship content
Planning and execution of preseason car wash shoot day
Consistent communication with coaching staff, team operations, sports information, event management for execution of promotions, game day
Creation of team posters, roster cards and in-venue design updates
Work with ticket operations and ticket sales to put together year-long tickets sales timeline, and plan out advertising and promotion of sales
Work directly with sport and sports information to create overall social media plan focused on branding the team and encouraging fan attendance
Postseason planning, including ticket promotions, alumni partnerships, branding on the road, pre-event planning
Utilize InMotion and Creative Services Team for creation of all graphic, video and photo content
Game Director and Executive Producer for assigned Olympic sports. Includes:
Produce and direct home events, including videoboard
Create and load content as needed
Work with videoboard crew for loading or execution of videoboard content
Write run of show and scripts
Oversee staff interns and volunteers for execution of promotions and activities
Work with Learfield Sports Properties to ensure execution of all sold sponsorship elements, as well as come up with new ideas for partner elements that enhance the game day experience
Internship Program Includes:
Direct oversight of intern assigned to shared Olympic sports
Train on gameday execution, ROS, script writing and videoboard execution
Attend games as supervisor and support staff; develop interns’ ability to run events
Communicate with coaches to ensure interns are providing appropriate level of support
Football Execution Includes:
Assist in the planning and gameday execution of Football, including on-field activities, Card March, creative planning, and car wash shoot day Minimum Qualifications
Bachelor’s Degree in related field and two or more years of related experience. The ability to work nights, weekends, and/or holidays. Grade EAF Salary Minimum $45,000.
Preferred Qualifications

Master’s degree in Marketing, Sport Administration or a related field
Three years of experience in collegiate or professional sports marketing. Experience can include internships and graduate assistant level
Working knowledge of Microsoft Office
Working knowledge of Adobe Creative Suite
Excellent interpersonal, organizational, and communication skills, including both verbal and written
Knowledge of NCAA rules and regulations

Tagged as: design, IT


Job Overview
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