NINTENDO CO., LTD.
About the Company
Nintendo wants everyone — from apprentice Marios to alpha Donkey KongsÊ– to play, preferably on one of its Nintendo DS handheld devices or its Wii home video game console. The market-leading game company achieved its status in part byÊcourting users that span generationsÊand skill levels. Among the Big Three of the videogame console makers, Nintendo’s Wii (pronounced “we”) is #1, battling with Microsoft’sÊXbox and Sony’s PlayStation for the hearts and dollars ofÊdevoted gamers. Also leading in handheld consoles, its DS device began in 2004,Êthe most recent incarnation its no-glasses 3-D version launched in 2011, the 3DS. Wii successor Wii U, featuring aÊcontroller with a touch screen, is planned for 2012.