Oak Brook Terrace, IL, Position Overview
The Coin Laundry Association is looking for a seasoned marketing & communications leader to join its executive team. Small, but mighty, we are passionate, hard-working, and believe in the power of associations. The DoMC will create, direct, and execute the organization’s strategic marketing & communications plan and lead day-to-day marketing initiatives for Coin Laundry Association and its LaundryCares Foundation, PlanetLaundry and CLA Insurance brands. This entrepreneurial-spirited professional will lead the charge to expand our audiences, engage members in valuable ways, and drive revenue for the organization. We’re looking for someone experienced, smart, innovative, and team oriented.
Key Areas of Responsibility

The Big Picture

Provide overall strategic and operational leadership for all marketing and communications efforts.
Direct and manage multiple company websites.
Budget, manage and direct all marketing and communications functions:

Media relations and brand management
Website development and updates
Social media
Email marketing
Graphic design
PPC campaigns

Manage a small team of employees and outside agencies/vendors

Expand our audiences

Design and execute member acquisition and retention campaigns
Advance our data integration to better understand our current members and customers

Engage our members in meaningful ways

Develop an overarching content strategy and oversee management
Design and integrate a segmentation strategy to provide relevant, valuable content to our members and external audiences
Engage in the dialogue of CLA’s on-line community as an ambassador of CLA

Drive revenue for the organization

Co-design revenue development strategy for memberships, products and services, events, sponsorships, and advertising.
E-commerce sales of membership, products and services, events
Manage sales for advertising and sponsorship
Create marketing assets needed to support sales and company goals

Skills & Qualifications

Communications “pro” who can apply strategic thinking to multiple company brands with an emphasis on providing value to members and the profession we serve, while also generating revenue for the organization.
Well-versed in digital marketing channels and experienced in audience development, lead conversion, e-commerce, social media and paid campaigns, email marketing, graphic design, content marketing and innovative product/service campaigns.
Solid working knowledge of Hubspot, AMS (CRM), and other technology platforms
Experience in digital & print publications; management support of dedicated sales person responsible for paid advertising and sponsored content sales
Solid acumen in Social Media platforms, specifically LinkedIn, Facebook, and Twitter
Strong and effective written and oral communications skills
Demonstrated creative and copywriting skills to support marketing and communications assets
Excellent people skills, with experience collaborating in multi-disciplinary team
A team leader and player willing to “roll up their sleeves”
10+ years’ experience in B2B marketing, e-marketing, and sales
Generous benefits package (health insurance, paid time off (PTO), 401k match, dental, short/long-term disability, vision, life insurance)
Opportunity to work remotely with periodic in-office workdays

Tagged as: design, IT


Job Overview
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