Princeton, New Jersey, Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals, and branded generic medicines. Our 109,000 colleagues serve people in more than 160 countries. Abbott (NYSE: ABT) is a global health care company devoted to improving life through the development of products and technologies that span the breadth of health care. With a portfolio of leading, science-based offerings in diagnostics, medical devices, nutritionals, and branded generic pharmaceuticals, Abbott serves people in more than 160 countries and employs over 100,000 people. In 2019, the company’s sales exceeded US$30.6 billion. Abbott Point of Care (APOC), a $600 million division of Abbott, enables health care professionals to accurately achieve real-time, lab-quality diagnostic results at the point of care within minutes. Testing at the point of care enables health care professionals to make rapid triage and treatment decisions when diagnosing a patient’s condition or monitoring a treatment response. By simplifying the testing process, clinicians can focus on what matters most-caring for the patient. Abbott Point of Care’s i-STAT Analyzer is a handheld system that is used with single-use i-STAT test cartridges. Together they form the i-STAT System-a blood analysis system that provides health care professionals with the information they need to rapidly make treatment decisions. Patient bedside testing with the i-STAT System is as easy as inserting two or three drops of blood into the cartridge, inserting the cartridge into the handheld analyzer, and viewing test results in as little as two minutes for most cartridges. Test results are uploaded automatically-delivered wirelessly with the i-STAT Wireless or directly when the i-STAT handheld is placed in a downloader. The i-STAT System eliminates process steps and handoffs to help reduce the incidence of errors and promote patient safety. Hospitals and clinics in more than 100 countries around the world depend on the i-STAT System in critical care situations. For more information about Abbott Point of Care and the i-STAT System, please visit Position Summary The Product Manager is responsible for: Developing and implementing marketing strategies that will strengthen the position of the i-STAT System in US hospitals Building the i-STAT brand by clearly articulating the value of the technology platform, identifying and prioritizing market opportunities, devising tactical plans, demonstrating subject matter expertise of the portfolio, competition, and customers, and delivering business results The Product Manager will report to the Marketing Leader, US Hospital Marketing. The position will be based in Princeton, NJ; up to 30% domestic travel may be required. Main Responsibilities Strategy and planning: Owns the overall development and execution of specific marketing plans, ensuring collaboration with necessary internal stakeholders Build marketing plans utilizing internal expertise and, as necessary, external marketing research firms, marketing agencies, and other vendors that complement internal capabilities Anticipates risks to marketing strategy, proactively assessing scenarios and creating contingency plans Brand building: Defines market segments and targets, clearly articulating brand positioning and differentiated brand messaging Drives brand building actions through the sales teams and ensures the brand positioning is brought to life consistently in interactions with customers across multiple channels Customer engagement: Builds insightful marketing campaigns that engage relevant audiences, and deliver business results Uses a test-and-learn approach to try out different ways of connecting with key stakeholders Works closely with the sales team, listening to their feedback, clearly communicating marketing strategy, and ensuring access to the tools necessary to effectively engage with customers Observe all regulatory and compliance requirements Launch excellence: Utilizes project management and collaboration skills to deliver against timelines, identifying potential risks as they arise Provides sales teams with appropriate training and resources to execute launch plans Market insights: Understands needs and buying process of target audiences, including C-suite, physicians, nurses, lab personnel, procurement, etc. Gathers and synthesizes information on customers, competitors, and the market from a range of formal and informal sources (including market research, digital listening, trend tracking, etc.) Proactively shares insights across the business to shape and refine business strategies Understand competitive offerings and provide commercial organization with tools to differentiate portfolio in the marketplace Financial acumen: Effectively manages marketing budget to achieve brand objectives Assumes responsibility for achieving growth targets Key Behaviors Exhibits a customer-centric approach, putting customer needs first in all decisions Willingness to challenge the status quo and act as a change agent Simplifies and explains complex concepts to different audiences Proactively seeks solutions to business challenges Thinks strategically when making choices Exhibits a bias for action to get solutions to the market quickly Collaborates well with internal stakeholders from across the organization Unquestionable ethics and integrity Accountability The Product Manager is responsible for achievement of the objectives of the US Hospital Marketing team and the commercial goals of the Abbott Point of Care division Performance will be measured against annual marketing plans, including specific financial objectives All work must be completed in accordance with Abbott quality, ethics, and compliance guidelines All work must be managed within established budget guidelines Job Requirements 5+ years in the healthcare industry (devices and/or diagnostics preferred) 2-3 years in marketing, sales, or account management roles Bachelor’s degree in business, life sciences, engineering, or related technical discipline. MBA is desired   Ability to work in the Princeton, NJ office; Relocation is not authorized for this position Preferred Experience U.S. Health Systems and Hospital marketing experience is preferred Strong analytical and Excel skills, with knowledge of data analysis and financial models Excellent verbal and written communication skills, including advanced PowerPoint knowledge Deep understanding of the complexities of the diagnostics market and customer needs Ability to develop, rationalize, and present strategy Strong work ethic, self-motivation, and resourcefulness Scientific or technical experience Project management experience

Tagged as: IT


Job Overview
The VERIFIED™ Group of Companies uses cookies to improve your experience on our website. By browsing this website, you agree to our use of same.

Sign in

Sign Up

Forgotten Password