West Reading, Pennsylvania, Responsibilities The Marketing Manager works with VP, Marketing & Corporate Communications, to develop annual marketing strategies and tactics to achieve goals and objectives of Reading Hospital, its service lines, physician practices, and programs. The manager develops and leverages brand building strategies to increase awareness, preference, and image of the Reading Hospital brand and assigned Reading Hospital service lines and programs. In addition, the manager leads, manages, and implements the execution of all traditional and digital advertising for Reading Hospital. The incumbent will collaborate with Web Services and Social Media teams to ensure message consistency across all platforms. The Marketing Manager builds and leads a successful team of Marketing Specialists and Coordinators. In collaboration with VP, Marketing & Corporate Communications, the manager develops and manages annual Reading Hospital Marketing budget and maintains functional area dashboard and ROI reports. The manager will work collaboratively with Corporate Communications, Web Services, and Physician Liaisons to ensure alignment of plans, tactics, and messaging. The manager collaborates and builds strong relationships with executive leadership and with service line administrative and physician leadership. Responsible for utilizing CRM platform to plan, target, monitor, and measure traditional and digital advertising campaigns. Manages advertising planning, reports, and analysis through CRM platform. Qualifications Education Requirements 4 year/Bachelor’s Degree Experience Healthcare/Hospital Marketing Experience (Highly Preferred) Required Skills Change Management Delegation Skills Detail Oriented Self-directed Excellent Communications Skills Excellent Interpersonal Skills Excellent Teamwork Skills Financial and Business Acumen Leadership Skills Listening Skills Microsoft Office Applications Negotiation Skills Problem Solving Skills Project Management Skills Relationship-Building Skills Service Orientation Strategic Planning Skills Strategic Thinking Strong Team Player

Tagged as: IT


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