MD, Department: UMBC’s Office of Institutional Advancement (OIA) supports the University’s mission and strategic priorities in a variety of ways, including telling the UMBC story through brand, stories, and design; building partnerships with community stakeholders; and fundraising to support students, faculty, alumni, and programs. Our marketing and communications teams use creative strategies, strong storytelling, and effective campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want. Community Engagement helps build relationships with on and off-campus stakeholders and execute core university events. OIA launched a divisional Diversity and Inclusion Initiative in 2018. The goal of the initiative is for OIA to be more intentional in our efforts to reflect UMBC’s commitment to inclusive excellence. Engaging deeply in work to improve diversity and inclusion can be challenging, but doing this work thoughtfully and sincerely is essential to creating a truly supportive, positive work environment for all. In fact, it is in those challenging moments—such as when we’re confronting stereotypes or unconscious bias—that opportunities for growth present themselves. Position Overview: The University of Maryland, Baltimore County (UMBC), a vibrant 14,000-student public research university, is seeking a Marketing Coordinator. The selected candidate will join an award-winning, innovative, and diverse team working for a campus named as one of the best academic workplaces for over a decade by the Chronicle of Higher Education. Why Work at UMBC? UMBC offers competitive compensation  and  has  over 4 weeks of vacation for regular full time roles. Tuition remission is also available. What is it like to work at UMBC? Check out Glassdoor or Indeed. And read about our recent award, UMBC is a 2021 Great College to Work for…. In every category . Telework: A hybrid telework schedule may be available for Maryland residents.  Responsibilities: The Marketing Coordinator sits in UMBC’s Office of Institutional Advancement (OIA) marketing department and supports initiatives related to enrollment marketing. The Marketing Coordinator also serves as the liaison between key campus partners, such as admissions, to facilitate ongoing marketing and design projects. This position plays a key role in furthering OIA marketing digital media planning and utility of the current marketing automation system of record (Salesforce Marketing Cloud). UMBC and OIA value diverse perspectives and prioritize inclusive excellence as a core principle. We actively welcome candidates of all backgrounds and identities. Specific duties include: Work with OIA Marketing’s campus partners to facilitate the development of external communications, publications, and digital assets used to promote the UMBC experience and attract students Work with OIA marketing leadership to develop components of campaigns and establish strategies utilizing marketing tools such as Marketing Cloud content and journey builders Measure results of marketing campaigns, emails, and journeys and report on effectiveness, key performance indicators, and areas for improvement, implementing adjustments as needed with the guidance of senior staff Contribute to marketing content strategy Identify opportunities to utilize new channels in advertising and lead generation Assist with procurement activities related to advertising/media buys including reconciliation of marketing purchases as well as correspondence with vendors and media reps Other duties as assigned Required Minimum Qualifications: Bachelor’s Degree, preferably in Marketing, Business Administration, Communications or a related field Two years of experience in marketing Demonstrated knowledge of and/or experience in marketing tactics, platforms, and channels including social media, digital and email marketing Strong organizational, planning, and project management skills Proven ability to work independently, adapt to changing priorities, and manage multiple tasks Excellent written and verbal communication skills including the ability to write compelling copy and edit/proofread Strong analytical and presentation skills as well as attention to detail Preferred Qualifications:  Knowledge of HTML and web development tools Experience with CRM and marketing automation (e.g. Salesforce Marketing Cloud) A strong understanding of and experience in higher education market including lead generation/nurturing, recruitment/admissions and enrollment management Background Screening Statement: A background check will be required.  Special Instructions to Applicants: Upload a cover letter and a resume.   Closing Date: For best consideration, please submit by November 15, 2022. Position will remain open until filled. Benefits: UMBC offers a rich benefits package. Regular and grant funded regular positions ( Full benefits summary click here ): Generous Leave which includes accruing: 22 Days of Annual Leave   15 Days of Sick Leave   15 Holidays 3 Personal Days Tuition Remission : 8 credit hours per semester Tuition remission at UMBC for eligible dependents after two years of FT employment Additional Benefits: Life and disability insurance Retirement plans (including the choice of joining the pension plan) Professional development opportunities Wellness opportunities & Much more Contingent II positions may include some benefits .  Benefits offered align with type (Regular, Contingent II, etc.) of position.  Salary: Salary commensurate with qualifications and experience. Hours: Full-Time Type: Regular FLSA Status: Exempt  Equal Opportunity Statement: UMBC is an Affirmative Action/Equal Opportunity Employer. Applications from women, minority group members, veterans and individuals with disabilities are encouraged to apply. Title IX: As an institution that receives federal financial assistance, UMBC adheres to Title IX and does not discriminate on the basis of sex.  For more information about Title IX and contact information for Title IX Coordinator click here.     Accommodation:  If you require a reasonable accommodation for a disability for any part of the employment process, please contact the Human Resources Department at 410-455-2337 or MD TTY Relay Service 1-800-735-2258 between 8:30 a.m. and 4:00 p.m. Monday through Friday. Work Authorization:  As required by the 1986 Immigration Act, be prepared to present acceptable documentation upon hire showing your identity and that you are a U.S. citizen or an alien who is authorized to work.

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