Marketing and Communications Associate / Communications Manager I

East Lansing, Michigan, Working/Functional Title Marketing and Communications Associate Position Summary Position Description: The Marketing and Communications Associate, under the oversight of the Communications Manager II/S, assists in developing marketing and advertising strategies to promote awareness and compliance of business procedures to campus stakeholders and increase sales for revenue generating functions. The position is responsible for managing seven social media platforms, including content creation and analytics and also works with internal and external stakeholders to develop effective communications that support UPL and the MSU mission. Position Duties: Drafts and publishes content and layout for web, print materials, educational or promotional email campaigns, and social media platforms Acts as point person for writing copy, taking and editing photos, updating products for e-commerce platform, shop.msu.edu Develops training or promotional videos and photographs Collaborates with UPL staff, EVPA Communications, University Communications, college communicators and others to craft and amplify messaging Provides photography and videography for product promotion, training, and education on compliance related topics Represents the department at meetings or events Creates presentations and conducts training webinars Builds various surveys and reports findings Performs other marketing and general administrative duties in support of departmental activities Serves as a resource within UPL for communications knowledge and expertise Builds relationships with institutional clients in a proactive manner Creates social media campaigns and content as needed Develops and implements digital communication strategies to increase engagement and grow UPL’s online presence Creates and publishes engaging content across various digital channels, including social media, email marketing, and UPL’s website. Monitors and reports on the success of digital communication campaigns and adjust strategies as needed Manage UPL’s social media channels, including creating and scheduling posts and responding to messages and comments Works with the Marketing and Communications team to edit and produce visually appealing content, including graphics, photographs, videos, and infographics Introduces and implements solutions to engage target audiences through digital and social media marketing Assists with the maintenance of UPL’s website, ensuring it is up-to-date and user-friendly Stays up-to-date with the latest digital communication trends and technologies and makes recommendations for the organization’s use of them Other duties as assigned Current MSU Benefit Highlights: Compensation for this support staff position includes generous paid time off; a 10% retirement match with a 5% employee contribution to the base retirement plan; health and dental insurance plan options with premiums paid fully by MSU; education assistance benefits for employee and dependents; employer-paid life insurance; and a large menu of voluntary benefits. Details can be found in the Support Staff Open Enrollment Guide and respective collective bargaining agreements on the MSU Human Resources website at https://hr.msu.edu.   Unit Specific Education/Experience/Skills Knowledge equivalent to that which normally would be acquired by completing a four-year college degree program in Journalism, Telecommunications, or Public Relations; one to three years of related and progressively more responsible or expansive work experience in public and media relations, composing, editing and publication production, news, broadcasting, and print media, and/or marketing, advertising, and creative services; graphic design; word processing; desktop publishing; web design; presentation; spreadsheet and/or database software; public presentation; or radio production; or computer programming/technology; experience managing content for social media channels; or an equivalent combination of education and experience. Desired Qualifications Work experience in UX for web, e-commerce management or advertising and marketing strategies and web content management systems  Skilled in Adobe Creative Suite – InDesign, Photoshop, Illustrator, MS Office applications  Retail or e-commerce background Writing and editing Metrics related to social media platforms, SEO, Google Analytics  Equal Employment Opportunity Statement All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, citizenship, age, disability or protected veteran status. Required Application Materials Resume and Cover Letter Work Hours STANDARD 8-5 Website upl.msu.edu Remote Work Statement MSU strives to provide a flexible work environment and this position has been designated as remote-friendly. Remote-friendly means some or all of the duties can be performed remotely as mutually agreed upon. The Bidding Eligibility ends on 05/16/2023 at 11:55 PM

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