We are Europe’s largest manager of holiday rental properties, with 110,000 units under management in over 600 destinations in 25 countries across the continent. Our purpose is simple – to delight owners and guests. The business operates more than 25 consumer brands including Cottages.com, Novasol, Hoseasons, Landal and James Villa Holidays. The vacation rental market has been growing strongly over the last few years, with people desiring the space, flexibility and uniqueness provided. The global pandemic only served to strengthen that trend. 2020 and 2021 saw unprecedented demand, and we’re not slowing down. Role Purpose We’ve got a great new opportunity which would suit a recent marketing graduate with a can-do attitude to join our Customer Retention team. As part of this team, you will play a pivotal role in the creation and delivery of targeted and personalised email campaigns to increase customer engagement and to improve the customer retention targets. You will be responsible for developing and building email templates, testing and ensuring each campaign is optimised for different email clients and devices. Key tasks, responsibilities, and accountabilities • Responsibility for ensuring email campaigns are designed, built, sent, and analysed using internal systems (including Adestra/Fresh Relevance and Alterian) • Use insights from previous campaign evaluation to identify and select the most responsive audience to send the campaigns to • Continually refine and carry out AB tests to optimise future campaigns • Extracting key findings through post campaign evaluations and share this information with the wider marketing team on a regular basis • Support on building appropriate customer contact plans for specific customer segments in the database • Proofread emails for clarity, grammar and spelling and ensuring all links are working correctly and utm tracking is in place • Provide new and creative ideas for other campaign activity, including featuring dynamic content where suitable • Supporting the customer retention team and the wider business with any ad-hoc requests Skills and experience which we would love to see, but don’t worry, we’ll provide comprehensive training, too: • Previous experience working with ESP (Adestra/Mailchimp/Silverpop, Red Eye etc) • Familiarity with email channel performance metrics • Previous experience in building emails and selecting customers for campaigns • Previous experience in a similar marketing role is desirable, but not essential • Experience with Adobe Photoshop would be desirable • The ability to prioritise and multi-task and work to deadlines is essential • Keen attention to detail, with a desire to deliver an excellent customer experience • Ability to work to deadlines • Able to work alone or as part of a team Equally as important as all the technical “stuff”, we’re looking for someone who is hungry to learn, irrespective of their seniority. We don’t believe in standing still (we work in travel, after all), but instead think that everyone should be learning, all the time. Whether it’s a new piece of software, an industry event or a mentoring opportunity, we will support you to grow your skillset. If you’re excited by working in a fast paced environment, are obsessed by all things customer and want to join us on our journey, we’d love to chat. What we’ll give you • This is an opportunity for you to join us at a pivotal point in time as we invest in our future • You’ll be joining a team of genuine, passionate people • Hybrid working with 2-3 days a week in our Manchester office • You’ll have the freedom to choose the best way of working to get the job done. We work cross-functionally, so you’ll be given opportunities to develop skills outside of your core skillset. • You’ll be an integral part of a team which will deliver growth, and who doesn’t want that? We offer fantastic benefits ; we’re all about holidays, so we practise what we preach and offer some great travel discounts. What else do you need to know? We want to make the application process as stress-free as possible, so typically we’ll have an informal chat with you on the phone, followed by a comprehensive interview over Teams, where you’ll have a chance to find out a bit more about the exciting things we’re doing. We want to hear about your favourite (and least favourite) tasks, what makes you tick and why. Then, we’d love to show you “our place” so would look to meet you for an informal session in our office in Manchester. We believe in equal opportunities and aim to create a team that is representative of our society, knowing that embracing differences enhances the capabilities of our business and makes for a happy place to work. We are proud to recognise and celebrate that we have a diverse culture where employees are accepted for who they are, regardless of age, gender, ethnicity, sexual orientation, religion or ability.