Moraga, California, Assistant/Associate Adjunct Faculty in Marketing BUSAD 114-01, Online Content Creation, Spring Semester 2023 Location: Moraga, CA Open Date: Oct 31, 2022 Deadline: Description: Founded in 1863, Saint Mary’s is a residential campus nestled 20 miles east of San Francisco in the picturesque Moraga Valley. Based in the Catholic, Lasallian and Liberal Arts traditions, Saint Mary’s currently enrolls more than 4,000 students from diverse backgrounds in undergraduate and graduate programs. The De La Salle Christian Brothers, the largest teaching order of the Roman Catholic Church, guide the spiritual and academic character of the College. As a comprehensive and independent institution, Saint Mary’s offers undergraduate and graduate programs integrating liberal and professional education. Saint Mary’s reputation for excellence, innovation, and responsiveness in education stems from its vibrant heritage as a Catholic, Lasallian and Liberal Arts institution. An outstanding, committed faculty and staff that value shared inquiry, integrative learning, and student interaction bring these traditions to life in the 21st century. The College is committed to the educational benefits of diversity. Qualifications: BUSAD 114-01, Online Content Creation Spring Semester, 02/06/2023 – 05/20/2023 , T/TH 4:45 PM to 6:20 PM, Moraga, CA This course aims to introduce students to the history, concepts, and novel potential of online content creation, helping them to hone the skillset necessary to effectively concoct, compose, and communicate persuasive online content that fully utilizes the dynamic affordances of emerging technologies. In the contemporary attention economy that characterizes life on the screen, crafting online content points toward a strategic approach for attracting prospective customers, establishing corporate identity, generating brand loyalty, and engaging with online communities through the creation, publication, and distribution of valuable information and entertaining media artifacts. In short, by placing greater emphasis on content creation, marketing opportunities are no longer confined to segment breaks within a show, instead becoming the show itself. From writing blogs to recording podcasts to streaming video, content creation online focuses on the development of various genres and modes of communication that can attract and capture a clearly defined target audience, retain and expand customer loyalty, and ultimately drive an organization’s reach and profitability. Accordingly, this course will walk students through the what, the why, and the how of online content creation, enabling students to craft more engaging stories and appeal more effectively to diverse audiences through the mastery of multimedia and digital rhetoric. Qualifications – Ph.D. or DBA degree in Marketing or a closely related field OR – A Masters degree in Marketing or a closely related field and five years of current, relevant professional experience To apply, visit Copyright 2022 Inc. All rights reserved. Posted by the FREE value-added recruitment advertising agency jeid-3b459bf2e9eb894c94fe4479bee32cda

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