Analyst, Marketing Performance

Nationwide, The Analyst is a member of the Performance and Analytics work group within the U. S. national marketing team and provides support to the US property management business. The Analyst is responsible for supporting internal Greystar teams and stakeholders by analyzing, optimizing, and scaling various marketing analytics initiatives across Greystar properties around the nation. The Analyst will analyze available data in BI reports to determine the appropriate next steps for providing the most relevant information to stakeholders for business and marketing decisions. JOB DESCRIPTION Essential Responsibilities: Collect and analyze customer, marketing, and web behavioral data with Google Analytics 4 and Google Tag Manager. Establish and configure custom event tracking per stakeholders requests. Create dashboards, data visualizations, campaign and website performance reports in PowerBI or Looker Studio as needed. Develop and present learnings from your analyses, including understandable insights and actionable recommendations. Troubleshoot issues related to data, reports, and databases to ensure high data quality. Lead Marketing Analytics initiatives required for future testing and improved measurement (e.g., advanced attribution). Work closely with the Digital Team and Preferred Partners to ensure validity and efficiency of Greystar property management marketing spend. Produce easy to read documentation around products, procedures, and platforms for Internal and External Greystar audiences. Design and implement SEM/SEO tests to determine strategy effectiveness and analyze the results to develop recommendations on future strategy for best ROI. Demonstrate a high-level, customer-centric approach that enhances the reputation of the department through the development of trusted relationships and delivery of quality work. Understand industry trends related to marketing and digital media. Enhance digital campaigns and web measurement strategies with driving automation in reporting. Organizational Responsibilities: Maintain an ongoing knowledge of developments in areas of responsibility to help the company operate with efficiency and innovation. Establish and maintain relationships inside and outside the industry and with strategic business partners. Follow established policies and procedures by monitoring and ensuring compliance with regulatory requirements, organizational standards, and operational processes related to area(s) of responsibility and reporting violations or infractions to appropriate individual(s). Practice proper safety techniques in accordance with company, property, and departmental policies, procedures, and standards by immediately reporting any employee/visitor/resident injuries or accidents, or other safety issues to appropriate individual(s). Identify areas for improvement and offers suggestions to improve efficiency and productivity. Keep abreast of changes in technology, processes, and standards within and outside the industry. Working Conditions: Incumbents may work in an office environment, remotely, or in a hybrid model. Physical Demands: Incumbents must be able to view computer screens and other electronic equipment, paper reports, and journals for extended periods of time where visual strain may result. Occasional travel will be required to attend business meetings, training classes, or other situations necessary for the accomplishment of some or all of the daily responsibilities of this position. Knowledge, Skills, Abilities: Bachelor’s degree in technology/marketing or a related field. Experience with analytical and reporting tools, including PowerBI, Google Analytics, Google Tag Manager, Looker Studio, and BigQuery. Deep knowledge of digital marketing across social, display, and programmatic platforms. Strong analytical and strategic thinking skills. Can set priorities effectively and organize workload to achieve maximum outputs on time. Solid understanding of project management processes (Agile preferred) including requirements development, scope definition, communication management, budget management, reporting, risk identification and stakeholder engagement. Candidates should possess diplomacy and good judgment so they can leverage these skills to communicate persuasively through all levels of the organization. Initiates change and is a self-starter. Takes on and produces a high volume of work. Can sustain a heavy workload over an extended period. Extreme attention to detail, adaptability, excellent time management, and dedication to staying organized. Self-starter, with the ability to work independently and remotely. Passion for continued learning of new processes, platforms, and trends. Demonstrates Greystar core values in all aspects of work – strong ethical character and commitment to service. #LI-RS1 The salary range for this position is $67,500 – $80,000 The base compensation rate will vary based on education, experience, skills, and geographic location, as applicable. Greystar seeks to attract, recruit, advance and retain top talent. Greystar’s compensation strategy is tailored to appropriately reward the skillset and experience that a team member will bring to the organization. Depending on the position offered, regular full-time and part-time team members may be eligible to participate in a bonus program in addition to their salary. Team members may also participate in the 401k plan, once eligible. Regular, full-time team members are offered a range of medical, financial, and other benefits from which to choose. For Union and Prevailing Wage roles compensation and benefits may vary from the listed information above due to Collective Bargaining Agreements and/or local governing authority. Greystar will consider for employment qualified applicants with arrest and conviction records.

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